Transparency and Communication
The policy of commercial communication ofBCC-Grupo Cajamar is based on three pillars:
- Self-regulation: ethical principles and internal rules governing the relationship with its customers.
- Internal procedures and controls in the development of the commercial communication. Control, content, custody and availability of computer records.
- General principles to which the commercial communication is adjusted. Performance standards for the creation of commercial and/or advertising message contents.
The BCC-Grupo Cajamar is socially committed to perform a rational marketing, based in the respect to the dignity of people, in the recognition of the rights and interests of consumers and in promoting a responsible consumption in economic, social and environmental terms.